What is SEM?
SEM or Search engine marketing is the general process that mingles the two processes namely SEO or search engine optimization and PPC or pay-per-click advertising.
While the goal of both SEO and PPC is to give rank on the first page of search engine results, the basic processes of the two are quite different from each other.
Benefits of Search Engine Marketing (SEM)
1. Both small and large businesses can target a broad group of people at a fraction of conventional advertising costs.
2. SEM is the most gainful marketing tactic, as you settle on your financial plan for your advertising campaigns.
3. SEM unites prospective clients straightforwardly with your business consequently making it an efficient way of web marketing.
4. Search engines are the most sought-after ways of people to find websites. So over 80% of traffic comes from search engines.
5. All SEM methods for example, pay per click, search engine optimization, and local search marketing can contribute to grow your businesses.
6. Around 60% of online users make purchases depending on search engines results.
SEM (Search Engine Marketing) involves a range of marketing techniques required to maximize a visibility of the website on search engines so that it will increase visitor traffic. This typically includes:
What is SEO?
SEO or Search Engine Optimization stands for the optimization process of your website and its content so that the search engines will consider your website the most significant for particular key phrase search queries.
Benefits of Search Engine optimization:
Search Engine Optimization makes your website search engine friendly and brings huge visitors to your website once your site is listed on top listings of Search Engine’s Result Pages (SERP).
There are two main factors that influence the rankings of your web pages. This typically includes:
On Page Optimization
Off Page Optimization
On page optimization:
On-site optimization or On page optimization is the process of optimizing a website’s content and structure so that the search engine robots can read and index all the web pages of that site well. It includes title, meta tag, description, sitemap etc.
What are most important Methods for On Page Optimization?
Here are few things to do for on page optimisation.
# Keyword Research and Analysis
# Anchor Text Optimization
# Keyword Density
# Title Tag (Page Title Optimisation)
# Submission of XML Sitemap
# Page Specific Meta Tag Creation
# Search Engine Verification from Google, Yahoo and MSN
# Alt Tag Optimization
# Content Placement
# Creation and Submission of ROR.xml
# Creation of Proper Link Structure
# Implementation of 301 Permanent Redirect
# Implementation of Google Analytics
# Optimization of Search Engine Essential Files (robots.txt, urllist.txt, sitemap.xml)
# Creating microformats like hcard integration, hrview integration,vCard integration
Off page optimization :
Off page optimization refers to the process of quality link building to related websites. Links building are made through different ways such as bookmark, directory, article, blog, forum posting etc.
What are most important Methods for Off Page Optimization?
Off Page Optimization is usually consist of different link building methods.
# Directory Submission
# Blog Posting
# Forum Posting
# Social Bookmarking Submission
# Footer Links
# Link Wheel
# Profile Creation
# Article Submission
# Press Release Submission
# Blog Commenting
# Rss Feed Submission
# Video Submission
# Social Media Optimization
# Css Submission
# Blog Hosting
# Affiliate Marketing
# Review Posting
What is Link building?
Link Building refers to the method of building relevant links to your website or pointing to a website of concern. It helps for getting higher ranking and visitors to your site.
Pay per click:
Pay per click refers to the method of search engine listing of company websites on the top and the right hand side of natural search engine results for a particular key phrase queries. It is also known as Google AdWords.
AdWords is a web marketing technique used to drive traffic to websites, where advertisers or the website owner pays the publisher search engine for each click.
AdSense is a Google run advertising program that allows you to make money from your blog or website by just displaying relevant ads.